Lily Company present at the Saudi Agriculture 2025 exhibition

Lily Company B.V. proudly looks back on its participation in the Saudi Agriculture 2025 exhibition. Together with other Dutch companies, we presented our products and expertise in flower bulbs and ornamental plant cultivation to visitors from Saudi Arabia and beyond.

Our booth was represented by two of our owners, Rick Metzelaar and Giel Visser, who both play an important role within the company.

Rick Metzelaar Rick provides support throughout the entire company. Whether it’s assisting customers, managing the team, or being out in the field to monitor quality, nothing is too much for him. Thanks to his language skills, he communicates easily with our Polish employees. This creates a pleasant and safe working environment where everyone feels heard.

Giel Visser Giel is Lily Company’s sales specialist and the face of our business towards customers around the world. He travels across the globe to maintain relationships, offer advice, and of course, sell with passion. His enthusiasm and knowledge make him a valuable ambassador for our company.

The exhibition was a great success with many new contacts, interesting conversations, and inspiring meetings. We are proud to have represented the Netherlands at this important agricultural event and look forward to further cooperation in the region.

Saudi Agriculture 2025, Riyadh, Saudi Arabia